Home › Alcohol label (TTB COLA) approval data
Alcohol label (TTB COLA) approval data: 2 tools compared
New beer, wine and spirits label approvals for distributors, retailers, packaging and beverage service firms.
Data source: TTB Public COLA Registry. Prices checked: October 17, 2026. Sorted by lowest published price.
- Lowest paid entry price: New Dram ($9/mo)
- Price range of published plans: $9/mo to $39/mo entry price
| Tool | Lowest price and plans | Delivery | Trial | Best for |
|---|---|---|---|---|
| New Dram | $9/mo Free / Enthusiast $9 / Professional $29 per month | Email (SMS soon) alerts for whiskey and bourbon COLA approvals; API on Professional | 14 days | Whiskey retailers and collectors |
| COLA Cloud | $39/mo Free / Starter $39 / Pro $99 per month; bulk data license | Search, label images, OCR/barcode data, API, MCP, scheduled alerts | Free plan | Distributors, brands and service firms monitoring COLA approvals |
How to choose
Every new U.S. beer, wine and spirits label needs a TTB COLA approval (with some exceptions), and the TTB registry is public but slow to search.
COLA Cloud (free to $99/mo) adds label images, OCR'd label text, an API and alerts. New Dram ($9-29/mo) focuses on whiskey and bourbon alerts.
An approval does not prove a product is on shelves; use it as an early signal.
Distributors, retailers, packaging firms and beverage marketers use these to find new brands early.
Get price changes for this category
One email a week: new tools, price changes and shutdowns. Free. Unsubscribe any time. Privacy.